Exploring the usage and impacts of a low-touch intervention on women's financial literacy and stress
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There is a need for stronger financial literacy education and support. In the most recent survey of the Study on Collegiate Financial Wellness, 74% of respondents agreed they were stressed out about personal finances. Additionally, increased financial literacy is associated with positive student outcomes, lower levels of stress and better health, and other important outcomes. Research suggests financial education initiatives can significantly impact financial literacy and subsequent behavior, though the identified impacts varied greatly across the intensity, nature, and timing of the interventions. These impacts also vary across student and institutional characteristics; for example, women generally have less knowledge about personal finance topics and less interest in finance topics than male peers. Differences have also been documented across race/ethnicity and income status. While financial literacy interventions may work, more qualitative, mixed-methods, and longitudinal work that expands beyond single institutions is needed to better understand the nuanced implications of these tools.
To build upon this existing literature and better identify potential mechanisms to increase financial literacy among collegiate women, this project proposes a 2-year study of Gamma Phi Beta’s use of the Groove tool. Overall, the project will address the following research questions: • How do students use a low-touch financial literacy intervention? • What are the impacts of such an intervention on students’ financial literacy and stress? • How does usage and impact vary across demographics (e.g., race/ethnicity)?