SOE Staff Development Series: Marcus Collins
Prechter Lab (2202)
For years, marketers have made significant investments in the creation and distribution of communications. These messages have taken many forms throughout the decades – TV, radio, print, OOH, digital content, etc. However, thanks to the prevalence of technology, transparency and consumer expectations have necessitated marketers to think in a more contemporary fashion, if they are to establish meaningful connections and ignite credence-based passalong. In this session, Marcus Collins, marketing professor at Ross, will look at what it takes for anyone with an idea or message to connect with audience and influence behavioral adoption.
Lunch: 12:00 p.m.
Speaker: 12:30–1:30 p.m.
Please RSVP by Tuesday, February 11 for lunch
About Marcus Collins
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share to create contagious marketing programs that extend across both the online and offline world of ‘social.’ His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few. Before joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé. Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is a faculty member at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated lecturer of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, TEDx, and Talks at Google. Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.